2021 Outdoor Signage Insights and Affordability
Outdoor signage is key for most businesses today. The demand for digital signage is growing. Data from Grandview Research suggests that the global market size will reach $31.7 billion by 2025, and given the consumer demand for digitized information on the go, this might actually be a conservative number.
The benefits of outdoor digital signage are extensive. Video signage is taking over the outdoor signage world. Advantages such as the ability to show movement which catches attention, show unlimited colors and content, utilize sound or touch if needed, streamline and automate information delivery, and more are undeniable. We have answered some common outdoor signage questions below and put together some key considerations regarding the importance of outdoor digital signage. We will also cover important savings options that businesses around the world are loving.
Article Table of Contents:
Part 1: 2021 Outdoor Digital Signage Insights
Part 2: How to Save Money on Outdoor Digital Signage
2021 Outdoor Signage Insights
What are the Uses of Outdoor Signage?
Over the years, digital signage has become more and more vital for businesses. The following is a list of some common outdoor digital signage uses.
- Outdoor business sign
- Wayfinding boards
- Information center sign
- Digital scoreboards
- Digital menu board
- Outdoor advertising
- Outdoor TVs showing sports, movies, etc.
- Weatherproof interactive entertainment (touch screens with games and more)
- Safety signs
- Factory communication displays
What are the Benefits of Outdoor Digital Signage?
Making a good first impression – Everyone knows first impressions are vital. Outdoor signage is the first impression for businesses. A tattered old broken sign with chipped paint sends a different message than a new top-of-the-line digital display. The same is true for various uses of outdoor digital displays… digital displays show businesses are keeping up with the latest technology.
Catching attention and improving impact – Did you know that digital signage captures 400 percent more views than a static sign? That’s an astounding statistic nobody can ignore! Digital signage significantly increases audience engagement.
Communicating more information – A stagnant sign means much less real estate for communicating information than a digital/video sign that can show endless information.
Streamlining and updating outdoor signage anytime, anywhere – Businesses love outdoor digital signage because it can be updated at a moment’s notice. The content can be changed or tweaked as needed anytime. In addition, with digital signage, displays in numerous stores located throughout the country can all be changed at the same time from one remote location.
Taking customer service to the next level – Digital signage is often used for interactive customer service solutions. Making information such as directions, inventory, store hours, prices, and more accessible at the tip of a customer’s fingertips means happy customers.
What materials are best for outdoor signs?
What materials are best for outdoor digital signage? Typically, the best solution is going to be to protect a digital display in a sturdy enclosure. This is the most durable solution as long as the enclosure is made of the best materials. Top materials to look out for when it comes to outdoor digital signage enclosure housing are HMWPE, aluminum, or steel. Polycarbonate is ideal for front screen protection because it is shatterproof.
Before and After Examples of TV and Digital Signage Enclosure Installs:
How to Save on Outdoor Digital Signage
Outdoor TV and digital signage enclosures save businesses thousands of dollars….
Outdoor digital displays are known for sky high prices and lack of dependability. Though some brands try to create TVs or displays that truly endure outside, at the end of the day electronics just aren’t designed in such a way to withstand weather and true high impact. That also means that when expensive outdoor displays get damaged, they are expensive to repair. Fortunately, there is a solution….
A quality outdoor digital signage enclosure (or outdoor TV enclosure) offers true durability and affordability. Over the years, businesses have saved thousands upon thousands of dollars by utilizing outdoor digital display cases paired with the TV or display of their choice. From true outdoor (or harsh environment) protection to lower costs as well as being able to protect other media devices such as Apple TV or Roku in addition to the TV or display, TV and digital display enclosures are an ideal outdoor digital signage solution. In addition, certain enclosures like The TV Shield PRO can even be turned into a touch screen. Below are some of the best modern outdoor digital signage options this year….
Indoor and Outdoor Digital Signage Enclosures Chart:
Here is a quick comparison chart of popular PEC enclosures including indoor and outdoor models followed by the list of top outdoor TV and outdoor display enclosures.
2021 Popular Outdoor Digital Signage Enclosures:
1) The Display Shield
(Portrait or Landscape Format)
The Display Shield ® is an affordable indoor and outdoor digital display enclosure that offers comprehensive protection for digital signage, displays, or TVs. It is the most cost effective, light weight, weatherproof display enclosure on the market for protecting signage investments in almost any environment. These weatherproof display cabinets are manufactured using HMWPE (High Molecular Weight Polyethylene), which is a specific plastic rated for outdoor usage and durability.
The front panel of the outdoor display cabinet is an industry leading .220 inch thick ultra-clear LEXAN® polycarbonate which is perfect for direct viewing of the display and complete defense against a flying object or tampering. The Display Shield has a semi permanently affixed front shield that is designed to stay closed at all times but does give you the ability to remove and/or upgrade or replace the front panel if needed. The Display Shield uses a custom security screw system that requires a specific tool to remove the front panel. This makes the unit completely tamperproof and provides optimum safety for your digital display or TV. The price point for The Display Shield offers the biggest savings for customers.
2) The TV Shield PRO (Landscape) and The TV Shield PRO Portrait
- The TV Shield PRO:
The TV Shield PRO ™ is a weatherproof, secure, and robust protective outdoor TV enclosure and digital signage cabinet that was researched, designed, engineered, and is manufactured in the USA. The "hybrid" design is built with a combination of lightweight aluminum and steel, which is powder-coated for the ultimate strength and durability in environmental TV protection.
Designed for use with any standard indoor TV or digital display, it is ideal for residential, commercial, and professional markets, and has numerous proprietary features based on extensive customer feedback (such as the "ExactSeal™" proprietary triple sealing system for superior dirt & water intrusion prevention). Developed for outdoor areas, The TV Shield PRO's proprietary "Quick Install™" system is faster to install and maintain than any other metal TV enclosure and effortlessly opens with gas shocks for easy access to the display. The included internal full motion, fully articulating mount with depth, and height adjustment allows for perfect placement of the screen as well as easy access to the back of the display and inputs after it is mounted (unlike most alternative outdoor TV cabinets), and is specifically engineered to be a superior solution for our worldwide customer base. In addition, The TV Shield PRO outdoor LED TV enclosure can be used with any external standard VESA mount. The entire unit is secured with dual high strength chambered key locks and comes standard with a thermostatically controlled and filtered air circulation system. The TV Shield PRO professional-grade weatherproof digital display and outdoor LED TV enclosure also comes standard with an anti-glare acrylic protective front shield and has larger size options up to an industry-first 85 inches.
The TV Shield PRO Touch ™ is a weatherproof, secure, and robust outdoor touch screen display and weatherproof TV enclosure that is made in the USA. We have combined The TV Shield PRO enclosure and our IP-65 rated IR touch frame to offer the best solution for outdoor touch screen needs.
- The TV Shield PRO Portrait:
The TV Shield PRO Portrait ™ is a weatherproof, secure, and robust protective outdoor display enclosure that is made in the USA and built completely from triple coated steel for ultimate strength and durability. Designed for use with any standard indoor TV or digital display, it is ideal for commercial and professional markets where a monitor is needed in a vertical orientation.
With its sleek and aesthetically pleasing picture frame design, it will seamlessly integrate into any high-end environment. Developed for outdoor areas, The TV Shield PRO Portrait’s proprietary "Quick Install" system is faster to install and maintain than other metal TV enclosures and the front frame opens effortlessly with our lift off tab system. The internal mounting system can be used with any VESA pattern from 75x75 to 600x600 with depth and height adjustment (with supplied hardware) which allows for perfect placement of the screen as well as easily added input and back of display access. In addition, The TV Shield PRO Portrait can be used with any external standard VESA mount. The entire unit is locked down with our high strength security screw system that requires a specific tool to remove the front panel and comes with a thermostatically controlled and filtered air circulation system boasting multiple 120mm high powered fans and 60ppi filters. The TV Shield PRO Portrait is a professional-grade weatherproof digital display and outdoor LED TV enclosure which comes standard with a shatterproof anti-glare polycarbonate front panel for ultimate safety of your equipment and patrons. Unlike safety glass, which can shatter, polycarbonate does not. The TV Shield PRO Portrait also comes standard with a custom-built aluminum commercial-grade power strip with a 12 ft. cord and 15-amp breaker. Size options range from 40 inches to 65 inches.
The TV Shield PRO Portrait Touch ™ is a weatherproof, secure, and robust outdoor touch screen display and weatherproof TV enclosure that is made in the USA. We have combined The TV Shield PRO enclosure and our IP-65 rated IR touch frame to offer the best solution for outdoor touch screen needs.
3) The TV Shield PRO Touch and The TV Shield PRO Touch Portrait
- The TV Shield PRO Outdoor Touch Screen Solution (Landscape Orientation):
The TV Shield PRO Touch is a weatherproof, secure, and robust outdoor touch screen display and weatherproof TV enclosure that is made in the USA. We have combined The TV Shield PRO enclosure and our IP-65 rated IR touch frame to offer the best solution for outdoor touch screen needs. With The TV Shield PRO Touch you can use any standard off the shelf flat screen TV, completely enclose it and turn it into an outdoor interactive touch screen. Featuring extremely tough metal housing that encases the TV and a high strength shatterproof anti-glare acrylic front shield, this innovative water-resistant interactive display solution eliminates the risk of having to replace an expensive outdoor touch screen TV or interactive digital sign if the screen breaks. The TV Shield PRO also allows you to enjoy the newest TV technologies on the TV of your choice, rather than being restricted by the technology lag of weatherproof TVs.
- The TV Shield PRO Portrait Outdoor Touch Screen Solution (Portrait Orientation):
The TV Shield PRO Portrait Touch is a weatherproof, secure, and robust outdoor touch screen display and weatherproof TV enclosure that is made in the USA. We have combined The TV Shield PRO Portrait enclosure and our IP-65 rated IR touch frame to offer the best solution for vertical outdoor touch screen needs. It has been featured more than once in the Sound and Video magazine Tech Showcase as well as highlighted by various other industry publications such as Sound and Communications magazine. With The TV Shield PRO Portrait Touch you can use any standard off the shelf flat screen TV, completely enclose it and turn it into an indoor or outdoor interactive touch screen. Featuring extremely tough metal housing that encases the TV and a high strength shatterproof anti-glare polycarbonate front shield, this innovative water-resistant interactive display solution eliminates the risk of having to replace an expensive outdoor touch screen TV or interactive digital sign if the screen breaks. The TV Shield PRO Portrait also allows you to enjoy the newest TV technologies on the TV of your choice, rather than being restricted by the technology lag of weatherproof TVs.
Key Points to Remember
To recap, the first key point to remember is digital signage significantly increases views (remember digital signage captures 400 percent more views than a static sign). So, digital signage is the way of the future and the key to success. Secondly, outdoor digital signage is on the rise and taking outdoor communication to a new level… it is worth every penny of investment. And finally, quality outdoor TV enclosures make outdoor digital signage affordable by offering a case that can go with any TV or display, which gives shoppers control on costs.
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