Commercial Digital Signage Displays for Theme Parks & Attractions
TVs and digital signage play a key role for theme parks, family entertainment centers, escape rooms, zoos, museums, haunted houses, and many more attractions.
Common TV & Digital Signage Needs:
Digital ticket boards
Reducing perceived wait times for rides and more
Interactive games or information (improve social distancing by delivering information in this fashion)
Internal and external advertising
Digital menu board or outdoor menu display
However, in environments like theme parks and many attractions, there are various threats to any electronics (TVs and displays included). Tampering, theft, and weather conditions are just a few potential considerations for TVs and signage at amusement parks and attractions.
With that in mind, the ideal digital signage set up for your attraction depends on factors such as where you want to install it and usage.
How Digital Signage Improves the Theme Park Experience?
From major theme parks like Disney World and Dollywood to small, family-owned water parks, zoos, and fun centers, digital signage is contributing to a better guest experience. These large, colorful displays are being used for everything from outdoor digital wayfinding and park information to food menus and beyond, giving parks an easy way to connect with guests and improve operating efficiency.
An Outdoor Digital Signage Display Reduces Perceived Wait Times
Even when parks are crowded and lines are long, these in-line activities help guests feel like the wait times are shorter. There’s even data to back this up. In one study of a retail setting, perceived wait times were slashed by up to 35% when digital signage was present.
Digital signage is becoming more popular in ride queues to entertain guests as they wait in line, offering everything from cartoons and commercials to interactive touchscreen games and trivia. And when guests are happy, they’re likely to stay in the park longer and ideally spend more money!
A Digital Signage Monitor Allows Advertising Internally & Externally
Digital signage presents no shortage of advertising opportunities, whether you want to promote your own products or sell space to third parties. You can use your signage to advertise job openings, new snacks at your concession stands, or items in your gift shops.
It also opens a new revenue stream when you extend advertising opportunities to local businesses or nationally recognized brands. It’s estimated that more than 270 million people visit a theme park each year and that can give companies a lot of exposure to their brand or products. Take advantage of figures like these to help boost profits, or at the very least, offset your operating costs.
In addition, thanks to modern solutions like The Display Shield and The TV Shield PRO digital signage protection enclosures that provide impact resistance, weatherproofing, security, and more, you can implement signage indoors or outdoors with peace of mind. The TV Shield PRO series enclosures can even provide indoor or outdoor touch screen options (including for digital displays or TVs that don't already have touch screen capability).
How a Digital Signage Screen Saves Money
Think about the many things most theme parks or entertainment centers have printed historically such as maps, flyers, coupons, advertisements, the list goes on. Turning some of these items into digital media can drastically cut printing costs without sacrificing your message or level of service to your guests. For example, instead of spending thousands of dollars on personal maps, you can use outdoor digital signage to display large maps that everyone can use.
In addition, a single error on a massive printing job can be costly to fix, but errors are easily corrected and “republished” using digital signage. Updates can be made quickly at scale so that each display shows the latest information you want to share with your visitors.
For digital signage TV applications that may deal with theft, tampering, weather threats, and more, the sleek look of outdoor digital signage enclosures is a great protection solution. They work perfectly on their own for protection in most scenarios and they also work great as robust core protection for TVs and displays that need to be decorated for sets, rides, etc.
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